This was a promotional ad for Pergo XP laminate flooring-- akin to a previous series where they face off against many floor destroying foes. Director Jeremy Konner and the actual robot makers (whose workspace was quite a mechanical makers' wonderland) gave some great notes and direction for this project.
I had a little more involvement than usual for this production since I was also part of the robot concept design process. Sketching possible models that would be both fun to watch and present a scuffy challenge to the floors was the challenge.
I drew out about three dozen concepts that got whittled down to the 6 champion contenders.
Here they are:
I had a little more involvement than usual for this production since I was also part of the robot concept design process. Sketching possible models that would be both fun to watch and present a scuffy challenge to the floors was the challenge.
I drew out about three dozen concepts that got whittled down to the 6 champion contenders.
Here they are:
This was the most fun to see come to life. The terrifying mechanical K9 known as:
The messiest one of the lot:
This one required heels as weapons and I wasn't sure how'd it would work-- until
they broke the mold with:
We knew pretty early on there would need to be a radially spinning one. Thus was born:
The diabolical flame thrower:
My personal favorite line, the Launcher Bot concepts eventually resulted in:
A PERGO vs. BATTLEBOTS action GIF:
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The storyboard and final shot comparison:
The mom's expression is particularly priceless~
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