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Monday, March 14, 2022

Discovery+ Eurosport - "Olympic Winter Games 2022"

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Directed by Henry Hobson, this followed up previous POV-style commercial for the summer Tokyo Olympic Games. This one was especially fun to see how the kinetic and creative transitions between different sporting events translated from board to screen.

Director: Henry Hobson
Prod. House: Good Oil Films
Production: MJZ

Thursday, March 3, 2022

NRMA Insurance - "We Can't Help but Help" storyboards

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NRMA "We Can't Help But Help" from The Editors on Vimeo.

An Australian insurance company commercial with a catchy tune. It still reminds me of the early internet Hamster Dance webpage (which certainly ages me here :)

In any case, really enjoyed the atmosphere of both small town and road trip captured in this spot.

Director: Henry Hobson
Production: Good Oil Films
Producer: Karen Sproul