Playstation - "Mr. Malcom"

This ad was in conjunction with the global launch of PlayStation Plus. 

Featuring a seemingly mild-mannered man, Mr. Malcom (played by Joseph Mydell), who represents the infinite lifetimes you can live as a Playstation gamer. This was a lot of fun illustrating an environment full of easter eggs
(a YouTube breakdown here). I was quite envious of Mr. Malcolm's basement collection--maybe without the pet zombie.

Director: Henry Hobson 

Production: MJZ

Prod. Design: Pirra