American Family Insurance - "Blackout"

A commercial for American Family Insurance featuring a family huddled cozily in their home during a storm.

AFI - "The Climb"

Director: Henry Hobson

Production: MJZ

PS5 - Heartbeat: "Feel It Now"

An heart-pumping action packed commercial for Playstation, featuring a tour of some the console's fan favorites. It was an impressive amount of character story while showing such diverse genres. As usual, there were changes as the project evolved, but it's a delight to see how the sketches are translated into the final shots by a talented team.

Director: Henry Hobson
Production: MJZ
Prod. Service: Division.Film
Agency: Adam&Eve DDB

American Greetings - "The True Gift of Christmas" e-card

One of my first professional jobs was working for American Greetings and it had been quite some time since I had worked on an e-card. It's always interesting to see how an illustrator/animator translates a sketch and I think they did a great job for this Christmas e-card.

Storyboard and animation comparison:

Live from PS5 - "Bringing You the Extraordinary"

 

When more units of the sought-after Sony PS5 was announced, it came out in the form of these news style ads highlighting characters and locations from its most popular games.

Storyboards and shot comparisons:

Director: Henry Hobson

Production: MJZ 

Agency: adam&eveDDB, MediaCom

Halsey + SUGA - "Lilith" (Diablo IV Anthem)

This was a stunning project with massive talents involved that included Halsey and Suga from BTS celebrating the launch of Blizzard's Diablo 4. It was incredible to see the both epic and intricate prep work that went into creating a unique atmosphere in this real life location. 

Storyboards and shot comparisons:

Director: Henry Hobson 

Production: MJZ

Prod. Design: Dissidence

Exec. Producers: Blizzard Entertainment & 72andSunny

Playstation - "Mr. Malcom"

This ad was in conjunction with the global launch of PlayStation Plus. 

Featuring a seemingly mild-mannered man, Mr. Malcom (played by Joseph Mydell), who represents the infinite lifetimes you can live as a Playstation gamer. This was a lot of fun illustrating an environment full of easter eggs
(a YouTube breakdown here). I was quite envious of Mr. Malcolm's basement collection--maybe without the pet zombie.

Director: Henry Hobson 

Production: MJZ

Prod. Design: Pirra

Canal Plus - "The Keymaker"

An imaginative way to show the many stories told on the Canal+ channel woven into an intriguing story.

Director: Henry Hobson

Production: MJZ, Tony Petersen Film Hamburg

DOP: Jarin Blaschke

Prod. Design: Jonathan Houlding

Agency: Havas Dusseldorf

Avengers Campus - "Adventure with a Capital A"

As a long-time Marvel aficionado, this commercial for the upcoming Avengers Campus in Disneyland Paris was exciting to see come to life. With the dad character turning out to be a bigger fan than the kid at the end in this story, it's another spot I could certainly relate to.

Director: Henry Hobson

Production: Dissidence

Samsung - "A New Way to PC"

Technology that breaks down walls-- great to see this come to life.

Director: Henry Hobson
Production: MJZ