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Thursday, February 23, 2012

Hard Rock Cafe - "Our Other Rock Stars"

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Commercial for "Hard Rock Cafe":
Working under director Henry Hobson was great, especially since I'm a fan of his work on movie titles. I've admired quite a few featured on Art of the Title. Some of the coolest treats come out of sticking around for the end credits to "Rango" and also and a great sequence for "Sherlock Holmes".
Not to mention the great and eerie "Walking Dead" intro too.

For this spot, it starts off all mysterious slightly dark until it takes a turn to make the viewer...hungry. I think we did have some good burgers for lunch working on this project.
Stayed pretty analog for this one-- sketched in pencil and Copic Marker Neutral gray makers:



















[Client:Hard Rock Cafe, Agency: Duncan/Channon, Production: Recommended Media]

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